In-N-Out Burger Named Title Sponsor Of Drag Strip At Pomona & NHRA Finals

Story By: NHRA – POMONA, CA – NHRA and In-N-Out Burger announced today that In-N-Out Burger, California’s first drive-thru hamburger stand, has been named the title sponsor of both the In-N-Out Burger Pomona Dragstrip and the In-N-Out NHRA Finals as part of an exciting multi-year partnership that begins during the 2023 NHRA Camping World Drag Racing Series season.

Additionally, the legendary track in Pomona will also play host to a massive event to celebrate In-N-Out Burger’s 75th anniversary on Oct. 22, 2023, with NHRA and In-N-Out Burger teaming up to celebrate the car culture that has been so important in the history of both organizations. In-N-Out’s 75th Anniversary Festival is slated to include drag racing from test-and-tune to class eliminations on the Pomona Dragstrip’s iconic quarter-mile, a car show, concerts with celebrity guest appearances, and more entertainment, complete with In-N-Out Burger’s Cookout Trailers to serve their signature fresh Double-Doubles® and French fries all day and into the night.

“Drag racing and hot rods have been such an important part of our history at In-N-Out, and a love for racing has been a big part of my family as well,” says In-N-Out Burger owner and president Lynsi Snyder. “I have many special memories being at the Pomona Dragstrip, many of them with my dad, and I’m really looking forward to In-N-Out’s involvement there for many years to come. We’re blessed with many loyal customers who are also race fans, and we’re excited to see them at the track.”

Like it has for nearly 40 years, the historic In-N-Out Burger Pomona Dragstrip will play host to a pair of NHRA events in 2023, including the 63rd annual Lucas Oil Winternationals on March 30-April 2 and the season-ending 58th annual In-N-Out Burger NHRA Finals on Nov. 9-12. There, the world will be watching as champions are crowned in the world’s fastest motorsport to cap off what will be another memorable NHRA season.

The historic track in Pomona is hallowed grounds in drag racing, with the first NHRA race taking place in 1953. In-N-Out Pomona Dragstrip has been home to the NHRA Winternationals since 1961 and the NHRA Finals since 1984, providing one incredible, legacy-making moment after another. The record-setting track opened its doors in 1950, just two years after founders Harry and Esther Snyder opened the first In-N-Out Burger 12 miles away, in the city of Baldwin Park.

Now, the two Southern California mainstays will partner together to ensure many more years of thrilling and unbelievable 11,000-horsepower, 330-mph drag racing action at the famed facility.



Officials at NHRA and the Fairplex today announced an exciting long-term extension between the two longtime partners, ensuring NHRA Camping World Drag Racing Series action will take place at In-N-Out Burger Pomona Dragstrip through at least the 2033 season.

The historic track has been the home of NHRA drag racing since 1953 and has hosted the NHRA Winternationals since 1961 and the NHRA Finals since 1984. The NHRA Camping World Drag Racing Series will also close out a thrilling, record-breaking 2022 year with the upcoming 57th annual Auto Club NHRA Finals at the legendary track in Pomona on Nov. 10-13.

The partnership between NHRA and the Fairplex had originally run through the 2028 season, with the multi-year extension continuing to affirm the long-term commitment for NHRA championship drag racing twice a year at the facility for at least the next decade.

“Fairplex is pleased to continue our relationship with the National Hot Rod Association. The City of Pomona and Fairplex are synonymous with drag racing and NHRA. There is so much history here, and now, we have a lot to look forward to in the future,” said Walter Marquez, President and CEO of Fairplex.

For nearly seven decades, the historic facility has been a meaningful location for drag racing, with NHRA and Fairplex forging a lasting relationship. The track has played host to some of the biggest and most memorable moments in drag racing history, with drivers looking to leave their mark and craft their legacies with victories at the NHRA Winternationals and Finals.

For the upcoming 2023 season at In-N-Out Burger Pomona Dragstrip, the 63rd annual Lucas Oil NHRA Winternationals is set to take place in Pomona on March 30-April 2, with the 58th annual In-N-Out Burger NHRA Finals set for Nov. 9-12 next year.

“Pomona is the birthplace of NHRA drag racing and it’s vitally important for us to continue that long tradition of racing at this premier Southern California location,” NHRA President Glen Cromwell said. “We’re excited to extend this great partnership with the Fairplex and continue to work closely with Walter and his terrific team. The Winternationals and Finals at In-N-Out Burger Pomona Dragstrip are filled with such incredible history, and we’re thrilled to see that continue for years to come.”

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