Story By: CHRIS TROPEANO / NASCAR – DAYTONA BEACH, FL – NASCAR and Stanley Black & Decker (NYSE: SWK), the world’s largest tool company and a leader in outdoor equipment, have announced American tool icon CRAFTSMAN® will return as the title sponsor of the NASCAR Truck Series beginning in 2023.
After serving as the series’ title sponsor from its inception in 1995 to 2008, the NASCAR CRAFTSMAN Truck Series will make its homecoming at Daytona International Speedway on February 17, 2023.
In addition to the Truck Series title sponsorship, Stanley Black & Decker will further expand its presence in the sport, entering into a multi-year partnership designating the company and its iconic brands as the “Official Tools Partner of NASCAR” and “Official Tools” of all NASCAR-owned and operated tracks.
“We celebrate the return of the NASCAR CRAFTSMAN Truck Series with our customers, distribution partners and employees,” said Doug Redpath, President of Hand Tools, Accessories and Storage for Stanley Black & Decker. “From proud homeowners and homebuilders to auto enthusiasts and master mechanics, CRAFTSMAN has been the brand generations have trusted to get the job done. The Truck Series represents authentic, bold and proud drivers and fans, which embody the same characteristics of our CRAFTSMAN brand. We look forward to our return in Daytona in 2023 to reunite with our loyal fans as we begin this new chapter in NASCAR history.”
NASCAR CRAFTSMAN Truck Series title sponsorship includes exclusive brand integrations on vehicles, crew uniforms, tracks and more in addition to the branding of the Triple Truck Challenge and Championship Race entitlement. It will also serve as a platform to support the launch of new products, amplify seasonal promotions, and highlight the many ways CRAFTSMAN is building pride.
As part of the NASCAR CRAFTSMAN Truck Series Title Sponsor announcement, representatives from NASCAR and Stanley Black & Decker revealed a CRAFTSMAN Toyota Tundra truck at Daytona International Speedway alongside current Truck Series driver Zane Smith and inaugural Truck Series champion Mike Skinner.
Stanley Black & Decker Named the Official Tools Partner of NASCAR
With a mission to celebrate those who make the world, paired with an enduring partnership history with NASCAR, Stanley Black & Decker and its brands such as CRAFTSMAN, DEWALT and MAC TOOLS will be put to work across all NASCAR locations. The company’s tools will be highly utilized from the pit crews during the big race, to the teams responsible for constructing new racing facilities across the country, generating unrivaled enthusiasm on and off the track.
“Stanley Black & Decker is an innovative company that has a rich history in our sport and these new agreements connect our brands in an authentic and meaningful way,” said Daryl Wolfe, Executive Vice President and Chief Revenue Officer at NASCAR. “We know NASCAR fans are brand loyal and recognize how important tool performance is in racing. We are excited to see how this official partnership deepens the connection with our racing community while also bringing back CRAFTSMAN, the brand that started it all in the Truck Series.”
As an Official Partner, Stanley Black & Decker has exclusive NASCAR Marketing and Promotional rights and becomes a member of the NASCAR Fuel For Business Council.