Story By: DREW BROWN / TRACKHOUSE RACING – NASHVILLE, TN – Good Sam Chevrolet Driver Daniel Suárez always gets a strong cheer from the crowd during driver introductions before every NASCAR Cup Series race.
The Bristol (Tenn.) Motor Speedway audience roared its approval when he wore a sombrero to honor National Hispanic Heritage month at driver introductions before Saturday night’s race.
The response may be even louder before Sunday’s race at Las Vegas Motor Speedway.
That’s because the 29-year-old native of Monterrey, Mexico will host about 200 local guests attending the race as part of his Daniel’s Amigos program.
The guests from the Latino community will spend the day at the track enjoying a Mariachi band, an asada grill out, giveaways, fun photo opportunities and spending 45-minutes with Suárez before the race. The Daniel’s Amigos will watch the Las Vegas race from an exclusive No. 99 cheering section.
With the strong backing of Coca-Cola and NASCAR, the Daniel’s Amigos program began in 2019 as a way to bring new fans to NASCAR. After several events during the 2019, the program paused because of COVID in 2020. This is the first event in 2021 with more tentatively planned for 2022.
The program is a passion play for Suárez who has worked to create the best day possible for his guests. The only improvement left is to invite the Amigos to join he and his Trackhouse Racing teammates in victory lane after the race.
NBCSN will broadcast Sunday’s race at 7 p.m. EDT